Fetch Super Bowl 2025 Ad Promises Suitcases Full Of Money. Who Gets Them?

While Super Bowl viewers once had to wait until the big game in order to see the highly-anticipated commercials that might air, these days more and more brands are choosing to release their commercials online ahead of time. This serves double duty as both a way to help create buzz around an ad ahead of game time and to help justify just how expensive this year's Super Bowl ad spots are. It's also worth noting just how competitive these ads can be, with last year's Super Bowl featuring a whopping 59 different ads. For the upcoming 2025 game, at least 50 different advertisers are already confirmed to have an ad that will air on February 9, with the final tally only available after the game is over.

While Super Bowl LIX's broadcaster, Fox, has generally leveraged its Super Bowl ad spots in order to ensure larger advertising deals from bigger brands, a few smaller companies have still managed to enter this year's commercial mix. This is largely due to last minute advertiser drop-outs (with State Farm being the most notable). While this means viewers can generally expect to see the same familiar brands that usually advertise during the game (including the return of some previous Super Bowl commercial favorites), they shouldn't rule out the chance for newcomers and surprises. One brand in particular is brand new to Super Bowl advertising this year, and its Super Bowl campaign (complete with suitcases of cash) could have you taking another look in between your chicken wings.

Wisconsin-based rewards app company, Fetch, will join other first-time Super Bowl advertisers like Duracell and Cirkul this year with a thirty second ad spot. The ad spot, which has been titled the "Big Reward," will serve to announce the company's larger campaign of giving away $1.2 million during the actual game. To be more specific, the company will be giving away $10,000 for every second of the final two minutes of the game (this will only apply to regulation game time for anyone curious). This means that 120 different recipients will receive this money via a livestream that will air simultaneously with the game. Fetch has already released a thirty second teaser ad ahead of the game to build momentum for the stunt.

However, it's worth noting that in order to actually view the livestream where winners will be announced, you must download the Fetch app. In fact, Fetch even released a list of required activities that consumers must follow in order to be eligible for the game day prizes. Beyond downloading the app ahead of time, consumers must also pay attention to their TV directly after the two-minute warning of the game. At that time, Fetch's ad spot will air and alert consumers to open the app in order to be eligible for one of the $10,000 prizes. At that point, the live stream will begin and consumers can watch along to see if they are one of the 120 lucky winners.

In addition to the fact that giving away $1.2 million dollars is a way to attract attention (with the company even claiming it's the biggest livestream giveaway associated with a Big Game ever), Fetch also argues that it has a personal reason for their Super Bowl campaign. As Fetch's founder and CEO, Wes Schroll, explained in a statement on the company's website, "A decade ago, Fetch was built on the belief that earning rewards should be effortless and accessible for everyone. This moment is about bringing that mission to life — in the biggest possible way, on the biggest possible stage." For context, the Fetch app is a shopping rewards program that allows users to earn "Fetch Points" on their everyday purchases with participating brands. These points can then be redeemed for gift cards from retailers and brands like Amazon, Target, Starbucks, and Uber. According to the company, the app's users (dubbed Fetchers) have submitted over 5 billion receipts and earned more than $1 billion in Fetch Points during Fetch's over ten years of operations.

While Fetch is certainly not the only company giving things away free for the Super Bowl (pet retailer Chewy previously announced it would be giving away 59,000 free treats for birds, dogs, and cats if the Eagles win the game, while Chipotle has announced it will be rewarding up to 50,000 free entrees to fans whenever "something extra" happens during the game) it is certainly the only one handing out straight cash, and in the over $1 million category at that.