Check The Numbers: Simply Fit Board May Be One Of Shark Tank's Best Products

When Linda Clark and Gloria Hoffman walked into the Shark Tank in Season 7, they came armed with a pitch targeting a universal struggle: transforming belly fat and muffin tops into toned muscles. Their solution was the Simply Fit Board, a concave balancing board that combines cardio with muscle-building and core-strengthening exercises. It had a special lubricated plastic that let users twist while standing, and Hoffman explained that this movement worked the user's core muscles, as well as helped to burn fat by increasing heart rate.

The mother-daughter duo showed the Sharks how the board could also support squats, pushups, and planks. Their presentation was so compelling that Kevin O'Leary, Mark Cuban, and Robert Herjavec all gave it a try, finding the workout board to be both effective and fun. Clark and Hoffman sought $125,000 in exchange for 15% of their business.

O'Leary initially offered $250,000 for a 30% stake, however, Lori Greiner, the "queen of QVC," countered with $125,000 for 20%. Clark and Hoffman opted for Greiner's expertise over a joint deal, giving up 20% of their fitness startup. As with other companies that appeared on "Shark Tank," Simply Fit Board experienced immediate results after its episode aired in November 2015.

When Simply Fit Board's "Shark Tank" episode aired in November 2015, it was also timed to appear on QVC the following day — thanks to Lori Greiner's investment. The product was a hit. According to co-owners and co-developers Linda Clark and Gloria Hoffman, Simply Fit Board sold out on QVC in just six minutes, while the company made $1.25 million in sales in its first 24 hours after "Shark Tank." Prior to "Shark Tank," Simply Fit Board had made $575,000 total.

Hoffman explained that, with Greiner's help, the company began to expand across the United States, and within months, had even made its way to both Japan and Europe. Said Hoffman, "Now, just seven months later, we are up to $9 million, and it's still climbing." Fast forward another six years, and Simply Fit Board's sales had reached $160 million, according to Greiner's website. Further, it was available in some 50,000 U.S. retail stores.

According to data from Sony Pictures Television (via USA Today) on "Shark Tank" businesses, Simply Fit Board ranks 14th all-time in cumulative sales, with $174 million as of 2023. Meanwhile, the most successful "Shark Tank" company ever would be Bombas socks, which has made $1.3 billion in sales, followed by EverlyWell (which sells at-home medical testing kits) at $1.1 billion. As for the smiling Scrub Daddy, this "Shark Tank" success story was still eyeing $1 billion as of this writing, with $926 million in sales.

So, while Simply Fit Board may be a ways away from making its first billion, the company is still one of the best ideas to come out of "Shark Tank," with nearly $180 million in sales to prove it. Consider, "Shark Tank" in fall 2024 began its 16th season, and in that time — since 2009 — the business reality show has seen over 1,200 pitches. That puts Simply Fit Board in the top 1.2% of all "Shark Tank" companies.

Back in 2016, Lori Greneir told Simply Fit founders Gloria Hoffman and Linda Clark: "Nobody deserves it better than you guys. You've worked hard. You've created something great. You're great people. My belief: What goes around, comes around."